|—||Jonathan Perelman, Buzzfeed (via @courtenaybird)|
With the Tumblr acquisition, Yahoo! is certainly picking up a social media platform with a much younger user profile than its current core user base. Combine this with the addition of new talent from this and other recent acquisitions, Yahoo! seems to be building a core team that will take it into the mobile and social spheres with a core set of services.
“You’ve got to tell a story.”
6 Ways You Can Build Accountability into Social Media MarketingSocial media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there. For B2B marketers, that purpose is most likely creating demand that will drive leads and sales.
InkHouse Media + Marketing released an infographic illustrating how PR stacks up today versus the past decade, including which elements remain the same. Click on the image to see the full infographic.